A new report in partnership with Bain & Company suggested that brands need to win over key decision makers to drive revenue.

"We're developing services that are designed to meet the marketer where ⁠they are," said Alex Josephson, VP of BrandWorks ...

LinkedIn is launching a creator marketplace to help advertisers identify influencers to partner with.

Discover how LinkedIn Ads is gaining traction with the rise of video and event ads. Explore the latest trends, strategies, ...

LinkedIn has adopted a new strategy to win more businesses in a major advertising push, aiming to boost run rate for the next ...

Toronto, Canada – May 22, 2026: For many Canadian businesses, LinkedIn sits somewhere between “we have an account” and “we’re ...

LinkedIn is expanding its advertising business with the launch of 'Creator Marketplace' and 'BrandWorks', as the platform looks to capture more spend from B2B marketers investing in creator-led ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. LinkedIn was originally created as a platform for professionals to connect through social ...

Creator Marketplace lets brands find creators by topic, view audience and performance data, access contacts and promote ...

In what appears to be a tiptoe exit strategy, LinkedIn has pulled its ageist ads from the platform–a quiet adieu to lessons hard learned. Vern Six was in an interview for a senior developer role when ...

The following excerpt is from Ted Prodromou‘s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound LinkedIn provides an affordable way to ...