While tons of celebrities and influencers have entered the makeup space over the past few years, when Lady Gaga announced the creation of her brand, Haus Labs, it was one that actually made sense.

As Haus Labs posted on Instagram, shoppers agree that “the hype is real.” You can find Lady Gaga’s B Structural Volumizing and Lengthening Mascara online now at Sephora and HausLabs.com.

Since its launch in 2019, Haus Labs by Lady Gaga has stood for inclusivity, innovation, and integrity. It’s vegan, cruelty-free, and known for high-performance formulas that work for everyone.

Lady Gaga’s makeup brand Haus Labs is teaming up with Sephora this Pride Month to raise money and bring awareness back to the LGBTQIA+ community through a global initiative called “We Belong ...

Mother knows best. So when Lady Gaga restarted her makeup brand from scratch, being a fan of the original, I had no choice but to ~trust the process~. (After an Amazon rollout in 2019, Haus Labs ...

Lady Gaga’s Haus Labs Brand Heads to Sephora U.K. How to Watch 'Hunting Housewives' Online for Free Halle Bailey Says She 'Had No Obligation to Share' Her Pregnancy: Watch the Emotional Speech ...

Most Lady Gaga fans won’t be fortunate enough to attend The Mayhem Ball. But at least they can secure some sort of souvenir. Even if it is a Haus Labs by Lady Gaga product.

Update 9/17: Haus Labs, the first makeup line from Lady Gaga, is now available to shop on Amazon.com and HausLabs.com. Fans got a first look at several products from the brand on Amazon Prime Day ...

It’s available in eight different colors and looks great on its own for a flush of color, or over lipstick for added shine. Lady Gaga's Haus Labs: 9 Must-Have Beauty Products ...