Light Straight + Multi-styler, developed by L’Oréal Research & Innovation, was seven years in the making. The device uses ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. A hair salon appointment is a commitment: You lose money, time — and ...

The biggest beauty brand in the world is kicking off 2026 with a slate of innovations and a plan to double down on its heroes ...

Whether you're going through a break-up or simply fancy trying out a new persona, switching up your hair colour is one of the fastest and most effective ways of experimenting with the transformative ...

PARIS (Reuters) - For years the undisputed leader at high-end hair salons, L'Oreal is losing its shine as hair stylists turn to cheaper products from rivals such as Germany's Wella and Schwarzkopf to ...