For me, it was never a viral trend but a lifestyle. Now, as an adult and a beauty expert, I write about Korean skincare and spend hours on the Olive Young Korean bestseller list to remain ...

Known for its skin care-like properties and advanced ingredients, Korean sunscreens have become a superior option for sun ...

“From watching my relatives, I internalized the fact that SPF was a non-negotiable ... used in Korean sunscreens don’t comply with the FDA’s (outdated) regulations, Beauty of Joseon wasn ...

Korean beauty has taken the skincare world by storm ... powerhouse designed to hydrate and lock in nourishment. Its non-oily, thirst-quenching formula plumps fine lines and delivers radiant ...

In recent years, there’s been an explosion of new cleansing oils from non-Korean brands ... For this piece, beauty writer Carol Lee consulted a Korean skin care expert to learn more about ...