The Ninth and Second Circuit Courts of Appeal recently issued decisions confirming that competitive keyword advertising does not create a likelihood of confusion where the plaintiff’s trademark does ...
In August 2015 we reported on the decision of the British Columbia Supreme Court (“BCSC”) in Vancouver Community College v Vancouver Career College (Burnaby) Inc, 2015 BCSC 1470. That decision was ...
The issue of “keyword advertising” – a concept unique to the internet – continues to generate court decisions. And in the most recent decision, Goliath has triumphed over David. Keyword advertising is ...
Keyword advertising has become lucrative for search engines, but trade mark owners are concerned about abuse of their rights. Niels Lagerkvist Lehmann of Valea in Gothenburg reviews cases in the US ...
Recently, search engine revenues have rocketed, with pay-per-click (PPC) advertising providing much of the fuel for growth. The other side of the coin: advertisers have been using PPC keyword ...