Sanrio's Hello Kitty combines 50 years of world-renowned kawaii aesthetic and sophistication in a new heels release coming ...

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute ... giving Kitty black outfits or false eyelashes as trends dictated but never removing ...

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities ...

In recent years, Japan's kawaii culture has exploded in popularity. WSJ's Eric Bellman speaks with author Manami Okazaki about how cuteness has gained a global fanbase.

In Japan, ‘cute’ is a big deal. Their own word for it, kawaii (“ka-why-ee”), is more of an ethos than an adjective. Shops and billboards are filled with big-eyed fluffy figures.