If you’ve ever seen someone decked out in layers of bright colors, more hair clips than you can count, and a ridiculous (but amazing) amount of accessories, you’ve probably just witnessed Decora ...

In recent years, Japan's kawaii culture has exploded in popularity. WSJ's Eric Bellman speaks with author Manami Okazaki about how cuteness has gained a global fanbase.

“Shrewd” is how Mika Nishimura, a design professor at Tokyo’s Meisei University, describes the way Hello Kitty conquered the worlds of commerce, fashion ... of “kawaii,” which is ...

The fashion world is about to embrace a wave of charm and creativity with the introduction of a new clothing brand, Kawaii. Inspired by the Japanese concept of “cuteness” by the creators of Hello ...

Sanrio, the leading Japanese kawaii brand, launched its Valentine's Day 2025 collection for fans of Hello Kitty, Kuromi and ...

At the Japanese sports fashion brand's Regent Street store in London, the designer has curated an immersive exhibition that replicates a teenage girl's bedroom. Slots to see the free exhibition in ...

In Japan, ‘cute’ is a big deal. Their own word for it, kawaii (“ka-why-ee”), is more of an ethos than an adjective. Shops and billboards are filled with big-eyed fluffy figures.