Traditional attars are a new concept due to the recent surge in demand, but they have a long ancient history. The usage of ittars became popular in the new decade, mainly around the 2020s, as people ...

Kolkata's perfume lovers are embracing traditional ittar, a natural, alcohol-free fragrance. Crafted from flowers, herbs, and woods, these concentrated oils offer unique, long-lasting scents that ...

The Scent That Predates the Bottle The oldest ittar recipes in the subcontinent don't come from perfumers. They come from ...

The beauty of Eid is in the details, alta, ittar, and age-old rituals. Simple, soulful touches that connect you to tradition and make the day feel meaningful, memorable, and truly our own (Image: ...

In the remote town of Kannauj, the perfume capital of India, traditional workers are struggling to keep their craft of ittar-making alive in the face of fierce competition from modern fragrance makers ...

A youngster takes a whiff of a perfume at a shop in Patna’s Sabzibagh on Wednesday. Picture by Ashok Sinha Id fragrance is all around. As Muslims throng the markets in Patna to prepare for ...

The traditional art of making herbal ittar(fragrance) is gradually getting replaced with chemical-based, not so labour-intensive perfume industry, finds out Shaheen ...

Kannauj, India — Gopal Kumar pulled apart the bulb of a flower and pointed to where the roots of the petals had turned a little black inside. This is when the marigolds smell the best and are ready ...

Though the Union Government is trying to resuscitate the age-old tradition of manufacturing traditional perfume, it has to take into consideration that the production of ittar is linked to the sale of ...

Foreign Portfolio Investor share in NSE-listed firms on sustained decline since March 2023, falls to 17-yr low in FY26: NSE ...

Kannauj (Uttar Pradesh) [India], February 17 (ANI): Amid a decline in the business, the flower farmers and 'ittar' makers of the perfume capital of India, Kannauj, have sought government support to ...