The U.S. is Italy’s most lucrative wine market, but looming tariffs could raise Italian wine prices for importers, distributors, retailers and consumers. Italian wine executives discuss solutions.

Vinitaly 2025 has just wrapped, and while the pavilions were filled with wine, espresso, and handshakes as always, there was no mistaking what dominated the conversation this year: U.S. tariffs.

Milan-listed producer and wholesaler Italian Wine Brands owns more than 70 wine brands, with 80% of sales coming from exports. It manages five cellar and bottling facilities across the country, plus a ...