The inverted pyramid structure isn’t a new invention, but businesses that haven’t yet taken advantage of this way of thinking might not realize what they’re missing.

Perhaps you've heard of the inverted pyramid. This elderly news-story construction, which puts the most boring/trivial details at the bottom, is a relic of newspaper writing that needed to be cut ...

People have a tendency to tell stories chronologically. Newswriting style is not chronological. The inverted pyramid turns storytelling on its head. Picture an upside-down triangle: the broad base ...

Three Manhattan developers are using an inverted-pyramid design to maximize their most valuable real estate.

ST. PETERSBURG — A new engineering study delivers good news to those who have fought to save the inverted pyramid and to the design teams planning to reuse the iconic structure in the city's ...