Achieving a marketing objective requires a variety of integrated strategies, and promotional activity plays a vital part in that mix. Promotion is one of the so-called four P's of marketing, the ...

Mobile is quickly earning its place in the integrated marketing mix of brand marketers of all sizes. In fact, total United States mobile and social media revenue including consumer and business access ...

Integration is a marketing catchphrase of the moment. Its value propositions seems unquestionably strong—the whole of a marketing initiative can be greater than the sum of its multidisciplinary parts ...

Are you marketing your brand, product or service with an integrated marketing approach? Integrated marketing is an approach that unifies the consumer experience when interacting with a brand or ...