AppsFlyer announced its integration with the Android Attribution Reporting API and a dashboard for campaign optimization, with Unity as its launch partner.

These days, the security of your Android app is of the utmost importance. Luckily, some quality SDKs simplify this journey, letting you easily integrate features that have become the norm.

Jeff Bezos-backed Perplexity AI is gearing up to integrate ads in search results, taking a leaf out of search giant Google that it is challenging.

Meta is working on the ability to let users directly download Android apps from Facebook ads. But we've got a number of concerns.