The popularity of an Instagram video can affect its actual video quality: According to Adam Mosseri (the Meta executive who leads Instagram and Threads), videos that are more popular get shown in ...

Short‑form video content has become the battleground for creators seeking audience attention, and the competition between Instagram Reels and TikTok stands out among the rest. With user attention ...

Instagram is officially rolling out “trial reels” to give creators a way to test out new content by publishing videos that don’t appear to their followers. The feature, which launched in testing in ...

Instagram is ramping up efforts to drive interest in its Creator Marketplace with a brand new, 26-page how-to document for marketers — aimed at making the whole process quick and painless. All they ...

Instagram is launching new AI-powered discovery and content recommendation tools in its Creator Marketplace -- highlighting Meta's continued effort to make it easier for brands and influencers to make ...

The Meta-owned platform also rolled out a slew of new features, including the ability for users to reorder their grids, and expanding Trial Reels to all users. By Alex Weprin Senior Editor Instagram ...

AI Puppets: A recently introduced AI "research model" is nearly ready for production, Instagram CEO Adam Mosseri announced. The possibilities seem endless – just like the likelihood that the ...