The consumer behavior of older consumers remains understudied despite the group’s large numbers and high buying power. There are over 110 million adults in North America age 55 and over, representing ...

Micro influencers are pitching brands and landing lucrative paid partnerships. Some slide into a brand's DMs while others create and send a media kit. Several micro influencers shared templates they ...

Influencers bridge the gap between brands and their target audience, humanizing a brand and creating an emotional connection that traditional advertising struggles to achieve. Studies show that ...

Special thanks to OpenArt who sponsored this video 💙! What if your influencer never asked for payment, promoted your products daily, and looked flawless in every shot? That’s now a reality. In this ...

Celebrities are taking a bold new approach in the evolving influencer marketing landscape, and brands are starting to notice. Instead of merely endorsing brands, traditional celebrity spokesmen and ...

Too many times, we see things as one thing against another -- chocolate or vanilla, yin or yang, paid or organic -- as if the two entities cannot hope to coexist. The same goes for affiliate marketing ...

Influencer gifting is not new. What is new is how intentional it has become. In the early days of social media, gifting campaigns were a free-for-all. Brands sent products to anyone with a following ...

As an entrepreneur, your expertise in your industry has brought you to where you are today. You’ve identified a need, spotted an opportunity, and crafted a solution. You’ve built a product or service ...