Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge competitive advantage.

I want to give you a complete walk-through of setting up Google Ads. The Google ad platform is designed for running ads on Google.com as well as YouTube. To sign up, go to ads.google.com You can ...

Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new optimization opportunities.

Overview Careful planning of campaign type, keywords, and targeting ensures maximum impact even with minimal or no ...

Learn all about Google Ads' keyword insertion feature, which dynamically includes search terms in ad copy to boost relevance and clicks.

Adapt your ads strategy with AI-powered tools to enhance ROI and discover new audiences, while navigating the evolving search ...

Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience.

How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.