Installing Google Analytics on your site allows you to track how well you are bringing potential clients to the site and your success in converting users into clients—and it’s free to use.

How To Add Google Analytics To WordPress Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.

Learn how to set up and use Google Analytics 4 within your Google Sites. Optimize site performance, gain insights and track user behavior.

Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.

Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager.

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Explore how Google Analytics reports have evolved to track ecommerce sales. Uncover insights with GA4's new Checkout Journey and Purchase Journey reports.