Investment in technology, specifically artificial intelligence (AI), is imperative today if you want your company to survive ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

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While home prices and rents have increased upward of 70% over the last five years, state minimum wage has increased just 33%. Fortunately, Durango has the ability to close this gap by implementing a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Despite increased investments in talent and learning development (L&D), most organizations ...

In the world of traditional finance, evaluating a company’s success usually means tracking revenue growth, earnings per share, or return on equity. But what happens when the core of a company’s ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.

Measuring the success of a sales strategy involves diving deep into metrics and key performance indicators (KPIs) that gauge performance against sales objectives. The right KPIs can help businesses ...

Minneapolis — What’s the right metric to measure a news organization’s success? A panel of news leaders, most representing small, local outlets, proposed answers to this question in a breakout session ...

“Did our organic traffic just drop again – even though our rankings went up?” If that question has come up in your marketing meetings lately, you aren’t alone. AI is reshaping SEO, breaking the ...