Imagine you need to add a new feature to an IT product. If your first thoughts are “How will we do this?” and “What’s the deadline?”, you have a project-based mindset. Project thinking focuses on ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. I’m constantly asked by younger investors and entrepreneurs ...

Achieving product-market fit (PMF) arguably ranks as both the No. 1 strategic objective and the biggest challenge for early-stage founders. Hitting this critical milestone tells you — and any ...

Building momentum without an existing user base is hard. But if your business is going to succeed, it has to be done. Building a minimum viable product (MVP) is crucial for gathering valuable customer ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

Accelerate your tech game Paid Content How the New Space Race Will Drive Innovation How the metaverse will change the future of work and society Managing the ...

You want a laundry detergent that gets your clothes clean, of course. But you probably also want one that doesn’t expose you or your family, or the environment, to potentially harmful chemicals. Two ...