Search engines use special rules called algorithms to rank websites. They look at things like how useful the content is, how ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

You are able to gift 5 more articles this month. Anyone can access the link you share with no account required. Learn more. A crucial part of using technology — whether tablet, laptop, smartphone, ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...