Heineken's pursuit of a revolutionary container was enough to drive anybody to drink. In 1997 engineer Harold Vlooswijk, 28 and a new arrival in Heineken' s research lab, was picked to help with what ...

Heineken and Krups have been peddling their LCD-equipped keg / fridge in Europe for a little while now, but the companies are going to give it a shot in the States and see if those American go for ...

Heineken has lined up a five-litre draught keg for its Dos Equis lager brand as it looks to appeal to drinkers at home in the US market. The company said yesterday the keg format will be available in ...

Heineken has launched a portable keg beer system as part of a &£100m marketing push. Heineken announced in February it was investing an extra &£100m in marketing and repackaging during 2005 in an ...

Add articles to your saved list and come back to them any time. Stateside beer lovers craving freshly poured draft brews at home will soon have a high-tech option _ the BeerTender, a beer ...

A fresh pint of beer can “unbind the tongue,” wrote novelist James Joyce. Heineken hopes it will also get holiday shoppers to open their wallets. The Dutch brewer’s new at-home draft beer ...