Trying elf's Big Gripper Power Grip Primer

For Prime Day, e.l.f. Cosmetics blessed us with a *very* jumbo version of the primer that we all know and love—the Power Grip ...
E! Online

Reviewers Say These Primers Are So Powerful, Your Makeup Will Last All Night

These formulas offer major staying power—and will leave your complexion looking better than before you applied it.

e.l.f. Lands at ULTA Beauty Mexico, Expanding Accessibility to the Best of Beauty for Every Eye, Lip, and Face

OAKLAND, Calif., November 10, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, continues to expand its ...
AOL

Milk Makeup Hydro Grip Primer vs. e.l.f Power Grip Primer: Which One Works Best for Holding My Makeup All Day?

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...
People

The 9 Best Face Primers, Tested and Reviewed

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. The Milk Makeup Hydro Grip Primer was the crowd favorite Alyssa Brascia is a staff ...