Although the downtown girl aesthetic initially started as a fashion trend, downtown girl makeup is proving to be just as popular. While downtown girl fashion is cozy and subdued—downtown girl makeup ...

A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases.

Of course, because it's Ilia, these eyeshadows are also vegan, cruelty-free, and safe for sensitive eyes. Plus, the formula is infused with skincare—namely upcycled grape extract, an antioxidant ...