This week someone at Gizmodo has gotten their hands on a workbook of training documents used by Apple to make sure their Genius Bar works for the customers that need it. While it might seem that any ...

The secrets to being a genius are out – at least when it comes to working for Apple. An employee manual detailing the do’s and don’ts of how to be an Apple “genius” was leaked online Tuesday, ...

We recently showed you just how badly some of Apple’s retail elite behave when no one’s watching, but surely they were taught better, right? You bet they were: Apple tells its new recruits exactly ...

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives. From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered ...

Gizmodo has shared some interesting tidbits of what it claims is the most recent version of the Genius Training Student Workbook. Gizmodo has shared some interesting tidbits of what it claims is the ...

What does it take to become an Apple Genius? You’d think the biggest requirement would be a lot of technical knowledge, but really it’s empathy and knowing how to talk to people. Geniuses are the face ...

Just what does Apple's Genius tech support staff learn before talking to you? A freshly leaked training manual breaks it down. Josh Lowensohn Former Senior Writer Josh Lowensohn joined CNET in 2006 ...

Forget computer science — to be an Apple (AAPL) Genius you apparently need a degree in cognitive psychology. Gizmodo on Tuesday got hold of the training manual that Apple gives to its retail employees ...

Gizmodo got its hands on Apple’s secretive Genius training manual and just posted an extensive breakdown of what goes on behind the retail scenes. It’s a penetrating look inside Apple: psychological ...

Not only do Apple Geniuses look at your body language, they do their best to empathize at the Genius Bar. Here's how Apple instructs its Geniuses to demonstrate empathy, from the Genius training ...