“What is 67?” actress Brenna D'Amico asked her 2.4 million Instagram followers on Thursday, Nov. 13. “What are these Italian brain-rot words that I can't even pronounce? Am I old? What am I not ...

Brain Rot is a popular internet term used by Gen Z and Gen Alpha to describe mental fatigue, reduced attention span and ...

If you’ve spent time around children recently, you’ve probably heard phrases like Tung Tung Tung Sahur, Ballerina Cappuccina or a relentless chant of '6-7'. To most adults, it sounds irritating, ...

In order to understand what aura farming is, you must first have a firm grasp on Gen Alpha’s use of the word aura. For starters, in Gen Alpha vernacular, aura has no color associated with it and is ...

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture and the media environment we’ve built for them.