How is language evolving on the internet? In this series on internet linguistics, Gretchen McCulloch breaks down the latest innovations in online communication. But why are we so confused? Why is each ...

With that in mind, it seems almost impossible to endorse a twee, self-aware marketing gimmick seemingly designed to whip up debate on social media. Yet, here we are! Today, Giphy and the peanut butter ...

Thursday marks the 30th anniversary of the GIF, or graphics interchange format, a file that supports static and animated images. The GIF was developed by software writer Steve Wilhite while employed ...

Has “Jeopardy” host Alex Trebek ended the debate over how to pronounce “GIF”? Or reignited it? People have pronounced GIF with both a hard and soft G since Steve White created the Graphics Interchange ...

As this is an argument about the underpinnings of the English language, let me be frank—the acronym derived from the word "Graphic Interchange Format" is pronounced with a hard G, "GIF," like ...