At the end of 2023, mere days before 10497: Galaxy Explorer retired, I released free instructions to turn that set into a Classic Space X-wing. In that article I discussed the many similarities ...

Barnes & Noble is joining the party by offering a free Lego Snowman make and take event in stores on Nov. 7–9. This cute ...

LEGO has a freebie deal that any Disney fan will want to grab. For a limited time, you can snag a collectible Disney set for ...

Calling all LEGO fans and Disney lovers: LEGO just dropped a bonus treat that’s too good to miss. The Classic Animation ...

“Expecto Patronum!” You don’t have to conjure a Patronus to get your hands on these free LEGO Harry Potter Sets — but you’re going to want to hurry before this freebie deal ends. These free gifts are ...

FREE LEGO: On March 9, build a Lego Steering Wheel model at participating stores and take it home with you for free. Find participating stores here. Lego has been particularly generous lately. On Feb.

LEGO has a spooktacular deal that'll score you a free Halloween Pumpkin set you can build to celebrate All Hallows' Eve. Here ...

The 332-piece Northern Lights Diorama Set targets builders ages 12 and older and draws inspiration from the natural aurora ...

If you ever had more than one type of toy for building things as a child (LEGO, Tinkertoys, Duplo, etc.), odds are you tried to mix the sets together at some point with creative, though disastrous, ...

A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...