When’s the last time you’ve seen an Edsel in person (if ever)? If you say, ‘Last week’ and point at your uncle, flip the page so we’re on the same page - that’s not what this is all about. I’m talking ...

Lou is a freelance journalist and content writer with a focus on the automotive world. After graduating from Coventry University (Automotive Journalism MA) in 2020, she worked in automotive e-commerce ...

It's not uncommon for popular automakers to form entirely new sub-brands in order to target a different sort of market. Today, there are numerous examples of this practice, especially when it comes to ...

For the second consecutive year shock-haired Pilot Harry L. Russell flew a trimotored Ford into Ford airport near Detroit last week to win the Edsel Bryant Ford Trophy for reliability in the National ...