We’re hesitant to call it a trend since douyin makeup burst onto the TikTok scene some time ago and apparently, is here to stay. Douyin makeup has certainly made its glittery mark in the TikTok beauty ...

With the popularization of K-pop, K-beauty, anime and J-beauty, more people have been gaining interest in East Asian culture. With an increase of beauty or fashion influencers creating content around ...

The Douyin blush trend is the latest beauty hack filling the TikTok airways. All it takes is some strategically placed blush to create a sun-kissed look that’s giving sunburn blush a run for its money ...

As a beauty writer with a love for 60s-inspired style, I couldn’t resist trying the viral “doll lashes” trend taking over TikTok. Blending elements of the “doe eyes” and “Douyin” aesthetics, this look ...

This makeup trend combines glass skin with makeup that’s natural and yet enhances your natural features. A viral trend, it basically relies heavily on soft makeup! The first step to get the makeup ...