Bustle

I Tried “Douyin Makeup” & Here's What Happened

As an admitted late night TikTok scroller who just so happens to be obsessed with excessive amounts of blush (anyone else?), it makes sense that I would be a total mainstay on BeautyTok. From blush ...
Yahoo

James Charles's 'Korean makeup' video called out for featuring Chinese, Japanese influencers: 'He literally used douyin/chinese makeup in the thumbnail'

Add Yahoo as a preferred source to see more of our stories on Google. Beauty content creator James Charles uploaded the video “Trying a Full Face of Korean Makeup!” on Aug. 26 as the first part of his ...
Women's Wear Daily

Spate: Douyin Makeup, Onion Shampoo and Black Lip Gloss Among Top Growing Beauty Trends

For once, TikTok has been influenced: A prevalent makeup style on Douyin, the Chinese version of the video-sharing app, has migrated to TikTok — and exploded in popularity. Dubbed “Douyin makeup,” the ...
Elite Daily

How To Do The Douyin Blush Trend You're Seeing All Over TikTok

The Douyin blush trend is the latest beauty hack filling the TikTok airways. All it takes is some strategically placed blush to create a sun-kissed look that’s giving sunburn blush a run for its money ...
The Star

Douyin or mori? There’s a battle of makeup trends brewing in the K-beauty scene

The Douyin look (left) leans towards bold, graphic drama, while mori focuses on soft, translucent natural beauty. Photo composite (from left): Ilit, Hyojin Cho Two East Asian makeup looks are drawing ...
The New York Times

There Is No TikTok in China, but There Is Douyin. Here’s What It Is.

ByteDance owns both TikTok and Douyin, and although TikTok has more users around the world, Douyin is the company’s cash cow and a China mainstay. By Claire Fu and Daisuke Wakabayashi Reporting from ...