As an admitted late night TikTok scroller who just so happens to be obsessed with excessive amounts of blush (anyone else?), it makes sense that I would be a total mainstay on BeautyTok. From blush ...

Add Yahoo as a preferred source to see more of our stories on Google. Beauty content creator James Charles uploaded the video “Trying a Full Face of Korean Makeup!” on Aug. 26 as the first part of his ...

For once, TikTok has been influenced: A prevalent makeup style on Douyin, the Chinese version of the video-sharing app, has migrated to TikTok — and exploded in popularity. Dubbed “Douyin makeup,” the ...

The Douyin blush trend is the latest beauty hack filling the TikTok airways. All it takes is some strategically placed blush to create a sun-kissed look that’s giving sunburn blush a run for its money ...

Two East Asian makeup looks are drawing attention in Korea, offering opposing takes on what a modern face should look like.

Asian beauty techniques is all about perfecting the base. But these two beauty powerhouses have entirely different ...

I didn’t go to Shanghai looking for beauty trends. But somewhere between sitting at the coffee shops by West Lake in Hangzhou, navigating stores along Nanjing Road, and walking around Disneyland, I ...