We’re hesitant to call it a trend since douyin makeup burst onto the TikTok scene some time ago and apparently, is here to stay. Douyin makeup has certainly made its glittery mark in the TikTok beauty ...

With the popularization of K-pop, K-beauty, anime and J-beauty, more people have been gaining interest in East Asian culture. With an increase of beauty or fashion influencers creating content around ...

Following @Tram’s bridal makeup tutorial, this video showcases a soft peachy Asian beauty bridal look inspired by popular ...

Beauty content creator James Charles uploaded the video “Trying a Full Face of Korean Makeup!” on Aug. 26 as the first part of his new series where he tries to do full-face looks inspired by different ...

This makeup trend combines glass skin with makeup that’s natural and yet enhances your natural features. A viral trend, it basically relies heavily on soft makeup! The first step to get the makeup ...

The Douyin blush trend is the latest beauty hack filling the TikTok airways. All it takes is some strategically placed blush to create a sun-kissed look that’s giving sunburn blush a run for its money ...

As a beauty writer with a love for 60s-inspired style, I couldn’t resist trying the viral “doll lashes” trend taking over ...

A direct-to-consumer cosmetics company offering products designed with traditional Chinese aesthetics in mind became last year's bestselling beauty brand on Douyin - the Chinese version of short video ...

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. How many blush hacks is too many? If you're one of TikTok's millions of beauty ...