My Little Pony and Elmo are going to have to make room for Princess Anna and the rest of her Disney pals. Hasbro, which makes toys under the first two brand names, scored a crown possession on ...

Hasbro, which already makes a popular line of action figures targeted at boys with “Transformers” and “G.I. Joe,” will now add Disney’s Princess and “Frozen” doll line to its product lineup through a ...

Mattel announced that it would retake the lucrative Disney Princesses license from rival Hasbro in a reversal of the 2016 decision that led to Mattel losing the license for several years. Mattel will ...

It’s official: the Disney princesses spent the holidays beating up on Barbie. Hasbro’s shares soared to an all-time high Monday after it reported surprisingly strong sales of Disney princess dolls ...

Rejoice! You can get the Disney princesses together in one giant set. INSIDER was on hand Saturday at the New York Toy Fair as Hasbro unveiled a 14-doll set featuring every iconic Disney princess ...

Hasbro Inc. Chief Executive Brian Goldner says the toy industry’s rebound is just getting started after sales of Disney Princess and “Frozen” dolls helped boost the company’s revenue and profit in the ...

Hasbro Inc. will develop dolls based on Walt Disney Co. princesses and characters from "Frozen." The move builds on Hasbro's effort to increase its appeal among girls Hasbro Inc., seeking to make ...

Hasbro Inc. said Wednesday that it will partner with Walt Disney Co.'s consumer products division to make Disney Princess and "Frozen" dolls in 2016—a potential blow to rival toy maker Mattel Inc., ...

Shares in the toy maker are up 5% this afternoon, while Mattel is down 1.2% — and touched a 52-week low — after Disney saidthat it’s moving the popular doll business beginning in 2016. Hasbro picked ...

PAWTUCKET: Net revenues for the second quarter of 2016 grew 10 percent at Hasbro to $878.9 million, driven by strong sales for its Disney Princess and Frozen dolls and its Star Wars action figures.

“I really didn’t think this would happen. She’s not even in preschool yet,” Keithler, 31, sighs. She knew about the so-called princess phase that little girls go through, but, she says, “I assumed it ...

2019 marks the 30th anniversary of Disney's "The Little Mermaid," and to celebrate Hasbro is releasing a new line of dolls inspired by the Oscar-winning movie. Ahead of 2019's New York Toy Fair, ...