Direct mail is still well ahead of other marketing communications in terms of return on investment. However, as well as fierce competition, marketers are also likely to be faced with large upfront ...

No one enjoys reading direct marketing copy, they just want to find out what you are selling or offering as quickly as possible. Don’t make the reader work to find out what you want, place all the key ...

The report also notes that 95% of B2B marketers view in-person events as one of the most effective tactics for generating ...

Sachin Sharma, director of marketing solutions at the professional networking platform speaks about the recent developments ...

Marketing doesn’t end with a sale. B2B tech brands must use continuous personalization to maximize product value for ...

Direct marketing was one of the main drivers of marketing budget growth during the third quarter, extending nearly three years of continuous expansion, according to the latest IPA Bellwether Report.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. The marketing landscape is undergoing a significant ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...

SmartFinds Marketing and Our Sales Coach bring CEOs together for a powerful discussion on data-driven growth and sales alignment.