Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding the true meaning of their metrics. By the time dashboards appear ...

Retail media's future depends on a shift away from siloed in-store and online metrics to a full-funnel approach that reflects ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Nielsen’s DMA® data gives Magellan AI users a standardized way to measure the local impact of podcast advertising. NEW YORK – ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jonathon Wells, SVP of data science at Nielsen. The benefits of technology are ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

RESTON, Va.—Comscore has named Frank Friedman as its new chief data and analytics officer and head of measurement. Friedman, who has a career spanning agency, research, publishing, and client ...