Clearly, dark feminine energy season isn’t just upon us—but just getting started. As for what’s inspiring the move in such a moody direction? According to MAC Cosmetics senior makeup artist ...

For the promotions of her new film Beetlejuice Beetlejuice, actor Jenna Ortega sported some hauntingly good make-up looks ...

Beauty creator Natalie Violette has become one of the trend's unofficial ambassadors, with millions of viewers transfixed by ...