For the most part, TikTok's subcultures are defined by their taste in music, cinema and literature. But it's the imagery — in particular sartorial choices and mainly hair and makeup — which creates a ...

Everywhere you look, flower beds are dimming the lights. The sugary cottage palette is sliding toward inkier tones, as gardeners chase a mood that feels literary, rain-washed, a little rebellious. The ...

The “dark academic” is smart but sullen, effortlessly cool but largely withdrawn, with rings under their eyes (spending all night in dimly lit libraries) and bruised legs (getting up to no good in ...

Anchored in nostalgia for classic collegiate and prep school culture, dark academia is a TikTok subculture that embraces scholarly pursuits with a gothic, somber flair. It's all about cultivating your ...

Old fog-shrouded buildings, tweed jackets, yellowing collections of poetry, and classical music are staples of the academia aesthetic, which has taken over the internet in the past year. At their core ...

Subcultures aren't dead, they're all on TikTok. It may feel as though emos, scene kids and Tumblr girls slowly disappeared from every corner of the internet but they were simply carving out a new ...