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Opinions expressed by Entrepreneur contributors are their own. Using customer testimonials in your advertising, marketing materials and on your website is a common practice. If your customers are ...

Prospective customers are much more likely to buy when they feel their peers have vetted and endorsed a product and, by extension, the person who’s selling it. The best way to do this is to get a ...

Regardless of the business niche or industry, establishing trust and authenticity is paramount, in an era of digital skepticism, companies must continually provide tangible evidence of their product’s ...

In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...

Customer testimonials send strong signals of trust because they’re candid endorsements of your product by the people who actually use your product. Your customers will always be more persuasive than ...

Growing a successful company requires marketing, promotions and advertisements to bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, ...

Have burning questions about how to run your small business better? E-mail askanexpert@forbes.net with your query, and we'll track down the advice. Are customer testimonials an effective marketing ...

People tend to listen more to other people than they do to brands. Upon realizing this, some marketers decided that developing testimonials or customer reviews of business was a great way to market ...

As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we ...