Understanding the intricacies of your customer base is paramount in today's competitive marketplace. In order to gain and defend market share, things like pricing strategies, cost control and product ...

Research has shown that measuring customer surplus value, or now how much compensation a customer requires to forgo the brand ...

“We help you talk to real people," says Alfred Wahlforss (left), CEO and cofounder and (Florian Juengermann) of his startup Listen Labs that has used AI to run over a million consumer research ...

Generative artificial intelligence (GenAI) is opening the door for more researchers to conduct consumer studies than ever ...

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Alexander Group, the leading revenue growth consultancy to Global 2000 companies, today unveiled the results of its new Customer Experience Research report. The ...

If you don’t understand your customer, you will fail. In business development, I see salespeople make the mistake of going into customer meetings ready to rattle off the features and benefits of the ...

For consumer-facing companies where mobile represents the primary customer interface, this capability opens entirely new use cases. The founders noted that "several of our customers didn't do research ...

In today’s marketing landscape, success hinges on prioritizing customer research and cultivating trust through the establishment of customer communities, fostering personalized engagement, deeper ...

Dialogue AI, an AI-native market research platform powered by a live conversational AI interviewer and built to serve teams across the business, is aiming to disrupt the $140-billion research industry ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

When leading paper and packaging company WestRock developed a new paper-based produce package, everyone was excited about its potential. The innovation was backed by both customer demand and our own ...

We are committed to independent, unbiased consumer research. We publish up-to-date data, trends and statistics and turn them into clear analyses consumers can use. Our reporting also provides credible ...