The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

In this alter-auto world we live in, there are basically three types of people building/driving custom rods: those that do it for the pure love; those that do it for ego or recognition; and those that ...

When SEMA was established in 1963, those letters stood for Speed Equipment Manufacturing Association. A big part of the new organization's focus was on the hot rod aftermarket, and that was still the ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

If you’re an avid fly fisherman, Tom Morgan Rodsmiths in Bozeman, Mont., needs no introduction. It occupies a singular position among fly-fishing-rod makers, focusing on customization and quality. “We ...

BACK IN MAY, I drove to Yarmouth, Maine, to visit the Maine Fly Co. I was there to pick up a custom fly rod they’d made for me and to go fishing with owner and founder Jeff Davis. I expected to find a ...

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...

It's been eight years already since American motorcycle maker Harley-Davidson pulled the plug on the V-twin racing street custom (VRSC) range. That's enough time for most people to have almost ...

Entrepreneurs are risk takers. When it comes to investing and creating *** business, you must be creative. Problem solvers and I've been waiting for that aha moment of there's *** problem that needs ...