The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Journal of Business Ethics, Vol. 168, No. 2, Thematic Symposium: Taking an Interdisciplinary View of Ethics in Consumption (January 2021), pp. 295-313 (19 pages) Literature on consumers' ethical ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

Motivation and self-control; incentive policies; charitable giving and pro-social behavior; cognitive biases; deadlines and procrastination; judgment and decision-making; market research; consumer ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

Ceylin Petek Ertekin is a Doctoral Researcher in Management (Marketing). Her research interests lie in consumer behaviour, consumer decision-making and judgments, and social media. She completed her ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...