Over the past year, Adobe has focused on adding generative AI features to its portfolio of software for creative professionals, including flagship products Photoshop and Illustrator.

A co-lead on OpenAI's video generator, Sora, has left the company to join Google, where he'll also be working on video generation tech.

NEW YORK (Reuters) -Facebook owner Meta announced on Friday it had built a new AI model called Movie Gen that can create realistic-seeming video and audio clips in response to user prompts, claiming it can rival tools from leading media generation startups like OpenAI and ElevenLabs.

A mysterious new AI model named Blueberry has also emerged, speculated to be linked to OpenAI. A new version of its Sora AI video model is

Meta released Movie Gen on Friday. It generates AI videos and sound using text prompts. It's Meta's latest volley in its battle against OpenAI.

Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of features across the company's wide array of apps.