A Chinese influencer has come under fire after a video resurfaced of her teaching others how to darken their skin with makeup. The video, which runs for nearly six minutes, shows Suzy using multiple ...

The Asian beauty retailer “Kiokii and… “ opened its first U.S. location on Valentine's Day at the American Dream mall.

Korean dermatology clinics have seen a surge in Chinese customers of late and are courting them via Chinese social media.

Asian beauty brands, trends and practices may already feel ultra-prominent, but they're only getting bigger. The Asian beauty movement, which is generally defined by three region-specific ...

SHANGHAI (Reuters) -Some of China's top beauty brands such as Proya and S'Young are exploring acquisitions of smaller foreign rivals to expand their portfolios and replicate the success of global ...

Stéphane Wilmet, the former chief consumer officer at L'Oreal China, shared his expert insights on the burgeoning influence of Chinese beauty trends, known as "C-beauty", on the global stage. Wilmet, ...

“Foreign brands can learn from China’s quick-starting ‘Year Zero to Year One’ beauty brand launch model, says Lisa Shiqi Yu, Genlab CEO and former digital transformation head of L’Oreal China, “but ...

You know those scenes in anime where magical girls like Sailor Moon and Tokyo Mew Mew transform into a superhero? That’s how I feel when I do my C-beauty routine. As a teenager I started wearing ...