Meghan Markle had a trademark request for her brand to sell clothing rejected due to fears it would create confusion with a ...

Meghan Markle reportedly won’t be able to sell clothes under her new As Ever brand as it’s too similar to the name of a Chinese clothing company. Per documents obtained by DailyMail.com over ...

Meghan originally named her brand American Riviera but it was not allowed as it is a geographical location where she lives. The name was rejected as o ...

As the West throws up barriers to Chinese goods, they are flowing to emerging markets instead. In the past three years, the value of Chinese exports to the Association of South-East Asian Nations ( ...

Li Jun, dean of Shanghai International College of Fashion and Innovation at Donghua University, said China has long been a ...

China is experimenting with a new formula for soft power by integrating fashion, digital influencers, and lifestyle branding.

In recent years, rural cultural events such as the "Village Basketball Association," "Village Super League" and "Village ...

MEGHAN Markle is banned from selling clothes under her new As Ever lifestyle brand, court documents reveal. A cut-price Chinese clothing company and a family-run New York-based retailer are among ...

Meghan Markle has been barred from selling clothing under her new As Ever brand due to its similarity with other clothing companies.