The Super Bowl celebrity trend is accelerating, as a growing number of brands bet their hefty Super Bowl ad buys on groups of stars. That’s a good thing – provided they play it right – according to a ...

Add Yahoo as a preferred source to see more of our stories on Google. The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising ...

Americans cannot agree on whether celebrity appearances in Super Bowl commercials justify the astronomical costs brands pay to secure star power, according to new Harris Poll research examining how ...

Celebrity endorsements in advertising aren't a new concept by any stretch and it's not uncommon for a well-known actor, musical artist, or sports star to tell you how much they appreciate a product ...

This post was conceived by and co-written with Catherine Arrandale, Rose-Hulman class of 2026. Perhaps one of the most memorable commercials from the 2024 Super Bowl featured Chris Pratt and his ...

Tam AdEx recently unveiled its celebrity endorsement report for the year 2023. The results suggest that only 28% of television-advertised content received celebrity endorsements. This despite having ...

In the United States, where there is a similar penchant for star-gazing, an estimated one-in-six advertisements uses a celebrity. Advertising industry veteran, Royce Yuen, who has done a doctoral ...

The glamorous star led a top 10 compiled by US industry magazine Adweek, easily beating fellow Hollywood beauties Angelina Jolie and Australian redhead Nicole Kidman. They each pocketed €9.6m to ...