Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

TikTok meets Roblox: Short-form video tools and TikTok marketing tactics help creators reach millions with dynamic, authentic clips. Influencer impact: Partnering with influencers who have relevant ...

Most people don’t look forward to visits to a dentist or orthodontist. But does the same reluctance exist in the metaverse? Invisalign, the maker of clear aligners for teeth straightening, decided to ...

Who says video games can’t be good for your mental health? Roblox is challenging that widely-held notion by bringing the Ad Council’s Love, Your Mind mental health campaign onto the platform.

Advertising watchdog the Children’s Advertising Review Unit (CARU) has found Roblox in violation of guidelines that require social media creators to disclose material connections to companies they ...

Roblox has become a marketing powerhouse where creators, brands, and influencers collaborate to reach millions of daily players. Winning strategies merge immersive in-game experiences, user-generated ...

To kick off back-to-school shopping season, Target-owned delivery service Shipt launched its first foray into virtual experiences with an immersive racing game on Roblox, where players can deliver ...