The customer relationship management (CRM) industry started as a way for companies to turn paper-based contact information into digital files. As the industry evolved, CRM became a cohesive way to ...

Social analytics/CRM technology provider NextPrinciples is releasing a new solution called Insight-to-Action that the company terms an integrated social analytics and engagement platform for medium-to ...

Nearly 30 years have passed since Ted Leavitt, a noted Harvard Business School professor, extolled the virtues of focusing on customers as fundamental to building and growing profitable businesses in ...

To succeed, CMOs must use CRM data to capitalize on emerging opportunities and encourage their teams to continuously refine campaigns to boost performance. To make it happen, they never rely on one ...

Efficient customer billing isn’t just about keeping the books in order—it plays an essential role in customer satisfaction, retention, and overall business intelligence. When billing systems work ...

CRM systems have long been the hub of sales activity, but they are becoming an increasingly important tool for marketers. The evolution of CRM platforms has coincided with the integration of sales and ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more The single point agenda for fast-growth ...

A: CRM ROI traditionally measures license costs against projected revenue lift, but this ignores the biggest factor: human ...

Automated GPS-verified mileage tracking within Marketscape CRM reduces administrative burden and helps agencies cut reimbursement costs by 10--20% ATLANTA, March 10, 2026 /PRNewswire/ -- Trella Health ...

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

The Customer Service Imperative:Federal sector suppliers lag behind the private sector in adopting CRM as a driver of value. Traditional Customer Information Systems (CIS) have been premise centric as ...

Meeting Insights now supports integration with leading CRM systems, allowing seamless transfer of meeting intelligence into CRM records. The first implementations connect Meeting Insights recaps with ...