NBA on NBC legends floated Bronny James as a dunk contest pick, pointing to Hollywood, name value, and All-Star buzz in LA.

A couple of NBA legends named Los Angeles Lakers guard Bronny James as the ideal candidate to enter the dunk contest.

Bronny James has been formally invited to participate in the iconic Slam Dunk Contest of this NBA All-Star Weekend. This invitation carries the weight of his family legacy and leag ...

Bronny James has had a unique basketball career -- so far. As the eldest son, of who many consider the greatest active basketball player on the planet, LeBron James, (Bronny) James has had incredible ...

While Carter leaned toward realistic options, McGrady framed the moment around location and spotlight. With Los Angeles hosting the festivities, he argued that Hollywood demands a name that pulls ...