For Heineken USA, Dos Equis’ parent company, the return is a calculated bet on brand storytelling in a fragmented market. In ...

More than 500 songs on Spotify namecheck Budweiser in their lyrics. With a new campaign in Brazil, the King of Beers is turning these tunes into actual ads on the streaming platform. “UninterruptAds,” ...

In a Beck’s Beer TV commercial now running, a man walks in on his girlfriend having a fight with his unruly dog. The girlfriend angrily demands, “Either she goes, or I go.” Should the man give up his ...

Heineken’s new ad campaign imagines a world with deserted influencers, zero likes, and more drinking With its "Social Off Socials" ad campaign, brewing company Heineken suggests getting off your phone ...

The following editorial originally appeared in The Seattle Times: Let’s paint the scene. A motorcycle on a country road, taking a gentle turn before heading to Mount Rainier in the hazy distance. If ...