Retail catalyst: Best Buy may have an underappreciated profit machine with its advertising business

Best Buy's (NYSE:BBY) advertising platform is being considered by analysts a key asset for the retailer that investors should ...
Marketplace

What happens when you bring digital ads into brick-and-mortar stores?

Best Buy is making a push to sell more in-store ads on their many available screens, including "takeovers" by a single brand ...
Chief Marketer

Best Buy Unveils ‘Store Takeover’ Ad Spots to Cater to Large Non-Endemic Advertisers

Best Buy is beefing up its retail media offerings to make better use of its 1,000 physical stores and the products within it, Lisa Valentino, President of Best Buy Ads told Chief Marketer. The retail ...
Marketing Dive

Best Buy builds retail media chops with in-store takeovers, sports deals

Best Buy touted the strength of its retail media network and revealed new advertising solutions for brand partners during its inaugural Best Buy Ads showcase called “We Got Next,” per a company ...
MediaPost

Best Buy Reimagines Advertising, Retail Media Buys

Best Buy Ads held its first advertising technology event on Tuesday, showcasing new ad media and creative services, and announcing expanded partnerships and future offerings. The National Football ...