From the hidden influence of gut bacteria on social anxiety to the surprising linguistic agility of older adults, researchers ...

The field of behavioural psychology investigates the ways in which reinforcement schedules shape actions across both human and non-human subjects. By systematically varying the contingencies of ...

In Part 1 of this two-part article, we explored how we can move from behavioral insights to behavioral intelligence by understanding and reconciling complexity and distilling parsimonious explanations ...

AMES, Iowa – New research offers compelling evidence that media violence affects aggressive behavior. This first-of-its-kind study, led by Craig Anderson, a Distinguished Professor of psychology at ...

Every New Year, office worker Kim, 52 years old, makes a resolution: “This year, I’m really going to exercise.” He signs up for a gym and buys new sneakers. On the first day, he’s full of motivation, ...

Superheroes are saving the real world, too. A study published in The Journal of Psychology in August found that superhero movies can promote prosocial behavior — actions that benefits other people or ...

Psychology has slowly moved from being a “less common” subject to one that many students now take seriously. As conversations ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...