Its new Hold the Phone case has a molded cutout on the back to hold one of Bic’s EZ Reach lighters, specifically those ...

Snoop Dogg and Martha Stewart are lighting up fans' lives with a new collection from BIC that combines functionality and ...

Martha Stewart tells PEOPLE about her time with Snoop Dogg at the Summer Olympics. "It was so much fun," she says.

BIC is making headlines again with the launch of the limited-edition "Hold the Phone" Case by BIC EZ Reach Lighters. The ...

This holiday season, BIC® is lighting up the accessories world with the launch of the limited-edition "Hold the Phone" Case ...

“The ‘Hold the Phone’ Cases by BIC EZ Reach Lighters is another fun and playful idea celebrating our longstanding partnership with Martha Stewart and Snoop Dogg. Their chemistry continues to ...

Martha Stewart says she no longer drinks gin after a boozy night in college, but her good friend Snoop Dogg could persuade ...

We are real friends,” the rapper told the crowd. “This is not TV, this is not made up. We really care about each other.

The "Hold the Phone" Case by BIC EZ Reach Lighters is the brand's most recent cheeky creation, combining style and function for this season's most stylish accessory BIC EZ Reach Lighters are the ...

Snoop Dogg and Martha Stewart are lighting up fans’ lives ... you can now carry the two on the go in the form of BIC’s EZ Reach Lighters and matching Hold the Phone cases.