Key insights for B2B marketing, sales, & product leaders in 2026: AI risks, content shifts, influencer budgets, and ...
According to eMarketer, e-commerce is the fastest-growing channel for B2B product sales, and US B2B e-commerce sales will exceed $2 trillion by 2024. At the same time, eMarketer also states that, ...
As B2B commerce continues on its fast pace of transformation to digital-first, it’s impossible not to look to AI for important technological advancements. Yes, it’s a buzzword, but AI is also an ...
Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.
Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...
Technology is the cornerstone of modern business, and new technologies are being developed and adopted at an increasingly rapid pace. And as more technology companies enter the market, many are ...
Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting ...
The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...
B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to ...
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Scaling Trust: What B2B Leaders Must Rethink to Win in B2C
Many B2B companies are drawn to the scale, visibility, and brand reach of B2C markets. But the leap from enterprise to retail ...
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Payoneer raises 2025 revenue guidance to $1.07B while expanding B2B and AP product ecosystem
Q3 2025 Management View CEO John Caplan highlighted "consistent execution against our strategic priorities in a massive, fragmented cross-border payments market" and announced record Q3 results, ...
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